How Does SEO (Search Engine Optimization) Work?

After a user types a keyword in a search engine like Google, a list of websites and pages that match the search will appear.

These results are influenced by several things in the search engine algorithm.

Now, SEO is a strategy that will make a company's website appear and even top the search engine rankings.

For this to happen, marketers can follow the workings of each type of SEO that we are has described above.

So, what is the work process of each of the available SEO categories? Here's how we are summarizes it for you based on Search Engine Land.

On-page SEO

Marketers focus on optimizing website content that can be changed and maximized, including structure, copy, keyword volume, and article topics.

Off-page SEO

Marketers improve the quality of SEO found outside the site. For example, the number and quality of links that link to the company's website.

Technical SEO

Companies and developers improve the technical quality of the company's website, such as loading speed, structure, and UX.

Local SEO

Marketers focus on improving the quality of SEO to be more friendly to the community and location of the business, such as providing product photos, addresses, and customer reviews.